I Design
Digital
Experiences

My journey through design started with a fascination for how things work and look, and over time it has grown into a 15+ year practice of creating thoughtful, intuitive digital products. I've worked across startups, agencies, and product teams, helping turn ideas into experiences that balance clarity, creativity, and impact.

At Aktiv Learning, I was the sole designer, shaping everything from UX strategy to a scalable design system and brand identity. I led the work end to end, collaborating closely with product and engineering while also contributing to front-end implementation when needed. That foundation later supported Aktiv's acquisition by Top Hat.

More recently, my work has focused on integrating AI in ways that feel practical, responsible, and human. I helped design Chemical Intelligence, an AI-powered grading engine that delivers instant, personalized feedback to students, and Ace, an AI assistant created to support learners with real-time guidance. In both cases, AI was not an add-on, but part of the design process from the start.

I don't separate thinking from execution. I carry ideas from early strategy through launch, shaping structure, interaction, voice, and visual identity along the way. I work closely with product, engineering, and business teams to keep decisions grounded and momentum moving forward.

Across education, real estate, healthcare, and creative tools, my focus stays the same: I design to make complicated systems feel understandable, useful, and human.